In 2015, TPG Capital, Fosun Industrial Holdings and Caisse de dépot et placement du Québec purchased 90% of Cirque du Soleil. Mystre is the original, must see Cirque du Soleil show that combines powerful athleticism, high-energy acrobatics and inspiring imagery that has become. Do not fear however, because the cast of acrobats and dancers that have made Cirque such a. It is currently the largest theatrical producer in the world with 9 resident shows in the US and a dozen touring shows around the world. Zumanity showcases the erotic side of Cirque du Soleil.
Michael Jackson - Immortal, Soundtrack to the touring show "The Immortal World Tour"Īs of 2013 the business has 5,000 employees worldwide, including more than 1,300 artists. The Beatles - Love, Soundtrack to the resident show "Love" (Mirage, Las Vegas)Įlvis Presley - Viva Elvis (The Album), Soundtrack to the short-lived resident show "Viva Elvis" (Aria, Las Vegas) In 2006 they started a trend of iconic artists-themed shows and released soundtracks for them as well: Since 2002 they have been releasing their music on their own label imprint Cirque Du Soleil Musique (also known as Cirque Du Soleil Records). In June 1984 they released their first 7" Single "Le Cirque Du Soleil / Le Funambule", performed by their band La Fanfafonie. The first production, "Le Grand Tour" debuts in the small Québec town of Gaspé, and is then performed in 10 other cities throughout the province. In 1984 "Cirque Du Soleil" is born with the assistance of the Québec government, as part of the celebrations surrounding the 450th anniversary of Jacques Cartier’s arrival in Canada. World-renowned for their creative live shows. An in-depth case study on Cirque du Soleil’s blue ocean strategic move can be accessed here.Québec-based entertainment company, founded by Guy Laliberté. Instead they should create blue oceans of uncontested market space and make the competition irrelevant. Sunrise is giving five lucky Brisbane, Sydney, Melbourne, Adelaide and Perth residents the chance to win four VIP. CRYSTAL is a breakthrough ice experience that blurs the boundaries between gliding sports and circus arts. Here’s your chance to score four VIP tickets to Cirque du Soleil: CRYSTAL. Significantly, one of the first Cirque productions was titled “We Reinvent the Circus.”Ĭirque du Soleil succeeded because it realized that to win in the future, companies must stop competing in red oceans. Inside Cirque du Soleils new show Crystal. It appealed to a whole new group of customers: adults and corporate clients prepared to pay a price several times as great as traditional circuses for an unprecedented entertainment experience. Instead it created uncontested market space that made the competition irrelevant. From the perspective of competition-based strategy, the circus industry appeared unattractive.Īnother compelling aspect of Cirque du Soleil’s success is that it did not win by taking customers from the already shrinking circus industry, which historically catered to children. and Barnum & Bailey set the standard, and competing smaller circuses essentially followed with scaled-down versions. There was also increasing sentiment against the use of animals in circuses by animal rights groups. Since its initial performance in Quebec in 1984, Cirque du Soleil has evolved into one of the worlds most famous live spectacles. Partially as a result, the industry was suffering from steadily decreasing audiences and, in turn, declining revenue and profits. Children cried out for video games rather than a visit to the travelling circus. Alternative forms of entertainment -ranging from various kinds of urban live entertainment to sporting events to home entertainment-cast an increasingly long shadow. On top of producing world-renowned shows, Cirque du Soleil Entertainment Group extends its creative approach to a large variety of entertainment forms such as. While many of their shows tour the world, London. Supplier power on the part of star performers was strong. For over 30 years, Cirque du Soleil has evolved with time to present world-leading, contemporary circus shows. What makes this rapid growth all the more remarkable is that it was not achieved in a declining industry in which traditional strategic analysis pointed to limited potential for growth. and Barnum & Bailey-the once global champion of the circus industry-more than one hundred years to attain.
In less than twenty years since its creation, Cirque du Soleil achieved a level of revenues that took Ringling Bros. Cirque’s productions have been seen by more than 150 million spectators in more than 300 cities around the world. Its blue ocean strategic move challenged the conventions of the circus industry. It created a blue ocean of new market space. Cirque du Soleil took the world by storm.
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